Paris based contemporary fashion label, Lemönplet launched in 2017 by designer Choyo Joo after her luxury eponymous brand Choyo. Choyo Joo created her line of unconventional faux-fur wears seeking to take a new approach on faux-fur. Lemönplet originally started as a label dedicated to faux-fur wears best known for its premium quality, in-house developed faux-fur fabrics. The label has now grown offering a full ready-to-wear and accessories collection.  
Recognized for her signature fur collection from her namesake brand, a flash of inspiration came to designer while encountering a chic crowd one day during Fashion Week in New York. She was fascinated by the individual, yet harmonious style of each person in the crowd and felt a strong urge to spread the delightful feeling of the textural warmth and visual pleasure of rich, vibrant colors to a wider range of confident women with individual choice of style.   
Having respect for both tradition and evolution of fashion, Choyo Joo creates extraordinary faux-fur line engaging her expertise in fur-piece creation such as artisanal tailoring and draping skills, delicate dyeing and fabrication craftsmanship. Now, with a wider range of Lemönplet collection, Choyo Joo seeks to present a dazzling touch of glamour in life while offering maximum comfort to all women anytime, everywhere.    
Lemönplet is steadily growing worldwide. The brand is continuously presented in Isetan, Hankyu, and Takashimaya department stores in Japan and also in Galleria, Shinsegae, and Hyundai department stores in Korea. The brand is also loved by Opening Ceremony and the collection was introduced in Printemps Paris in 2018.